| CHALLENGE |
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Create PR for the brands John Altman and Gookie. |
| INSIGHT |
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John Altman, a spreader of love par excellence, makes its contribution to encourage people to spread love. A lot of people and organisations are using the social media to spread their message and with which they influence their followers. Many messages about what they experience and share beautiful, sweet, artistic or even inspirational stories. On the other hand there are people who spread a lot of negativity. |
| VISION |
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The spreading of love happens everywhere, however not everybody realizes that. |
| CONCEPT |
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People are asked to fill in their twittername. The website then calculates how much love that person spreads with his/her tweets, by finding words used by that account. Positive words lift the score and negative words have the opposite effect. each score is supported by an explanatory text by John Altman, which includes one of his wisdoms. People are encouraged to spread more love and in return they are rewarded with free cookies. |
For more information about John Altman look at www.johnaltman.nl
